Digging into disappointing employee survey results

How a FMCG crowdsourced solutions using Synthetron online dialogues following disappointing survey results on retention and work life balance


A Consumer goods multinational board member was surprised to see – despite overall good results – some very low work-life balance and retention scores in his BU.
Management did not have instant answers for this nor insight in what potential actions would work.


The entire BU was invited to spend 1 hour of its monthly “all in office” day to join a Synthetron session around this, many of them sitting even in the same office. Top management was observing the discussion in a separate room and got some feel of the authentic feedback and sensed the energy of the conversation.


On the day of the discussion, the entire department felt lots of energy and excitement, some difficult topics were on the table and solutions were now clearly articulated.

Within two weeks, Synthetron presented the results to the management and two weeks later to all participants. These included an insight in what the different causes and issues were with a clear table of motivators and de-motivators and actionable “so what table” with 4 improvement areas and the specific suggestions (one area was about a very sensitive topic, that was so far invisible to management). The mindset analysis furthermore made the management aware of how important it was for them to act and how they could best communicate amongst some of the very sensitive issues.

The BU management took action on both the practical solutions suggested, and addressed the sensitive issue very openly. This has created instant good will and a significant increase in People survey scores on this the next year.

“This exceeded our expectations, and those were high.”

Senior board member