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Engaging journalists on hot topics

How a multinational oil company engaged journalists on hot topics using synthetron online dialogues


A multinational oil company wished to work more openly with journalists on their issues and objectives.


They ran a quarterly Synthetron online dialogue session on key topics of the time such as sustainability, community development, globalisation.


Because the session were online, they could be attended by more journalists more easily than a live event. The methodology enabled lively and inclusive debate – no voice could dominate.
The sessions led to clear and unequivocal conclusions, with quantified qualitative input that provided guidance for decision makers and material for external communications.