Reinventing the membership relationship

How an industry body extended the relationship with its members through a new crowdsourced way of working with members

Situation


An industry body ran regular large scale conferences with members but felt it needed to update the offer.

Approach


They used Synthetron before the conference to build engagement and ensure relevance and after to embed the learnings and actions of the conference, share ideas to overcome barriers to implementing new ideas.

Results


The approach kept the industry body top of mind for much longer, gave them valuable insights and allowed them to demonstrate contemporary value via this new, more crowdsourced way of working with members.