Preparing a key global conference

How Synthetron helped the senior management of a multinational corporation to prepare a Top 100 global conference


Senior management of a multinational corporation wanted to prepare and improve the agenda for a Top 100 global conference focused on the implementation of a new strategy.


We set up two synthetron online dialogues to identify priority actions for the conference. All employees were invited and the debates were segmented by seniority and geography.


The analysis of the debates showed that a significant number of the employees were not aware of the strategy, and even those that were did not necessarily support or even understand it. This Early Warning given to senior management from the online brainstorms helped them realise that the first job was to clarify and communicate the strategy, then build alignment before asking employees to get on and implement it.
The conference was postponed and hundreds of thousands of pounds of travel expenses not to mention the implications of disengagement or an unexpected rebellion on site were saved.

Of course they all understand the strategy, this conference will be about how we implement it” – This was what our client said before the discussion.”We can’t have a conference about strategy implementation now” The client after the discussion.