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Testing a new concept efficiently

How a retailer used Synthetron Proposition lab to test a new concept in an efficient way


A large online department store in The Netherlands wnated to test new concepts for specific target audience in a predefined age group as part of the multi-channel sales strategy of the company.


Approximately 20 consumers in the targeted customer segment were invited to join the one hour Proposition Lab – a virtual workshop session a real-time Synthetron discussion- to review the developed concept.


The proposition lab gave useful insights into how to develop the concept further. This was done much quicker than with
traditional research, with a better geographical spread, cheaper and in a multitasking environment.