Assessing readiness for culture change

How a global company used a Synthetron value jam to assess readiness for a culture change


A worldwide division of a large industrial services multinational developed a proposed new corporate culture with a changed mission. They wanted to test this in order to launch it successfully at the worldwide top 500 conference.


Synthetron organised a value jam session with 8 online open discussions split by employee segment to identify : motivators, irritators , hopes and fears today.
The resulting synthetrons were analysed by segment and also integrated to give an overall  insight into prevailing, missing and aspirational values for different managerial segments.
A clear overall value map (values that enabled or slowed down) for person, team, company outside world plus profile of each segment were produced from the synthetrons and MindSet analysis


Management realised there was a significant gap between today’s aspirations & emotions on the one hand and the proposed new culture on the other.
They realised this would compromise the worldwide conference and that they needed first to adapt  the  proposed corporate culture based on the input, and find the necessary bridges and convincing arguments.
They postponed the conference while they addressed this gap.